Thursday, May 22, 2008

Niche Long Tail Key word Phrase...

Keywords, especially long tailed keywords or keyword phrases, are very important to consider when setting up a new blog - especially if you want to monetize it. These long tailed keywords will help you get Google rankings. The following is a short overview of how to identify and use long tail keyword phrases.

When picking a niche, such as 'baby', 'golf' or gardening, are way too broad so you need to drill right down into your topics to find the really hungry niches where people are looking for something specific. As an example for a broad topic I’ll use ‘dog’.

A sub niche would be ‘dog food' (or ‘organic dog food’
A sub niche of that would be ‘make organic dog food'
A sub niche of that would be ‘make organic dog food for small dogs'
And a good long tail keyword would be ‘how to make organic dog food'
This is important. Notice that this long tail keyword phrase has six words, That is a good thing. It's very specific.

Use these niche long tail keyword phrases to optimize your blog. As an example, if ‘Making dog food’, is the broad niche it will also be the headline keyword phrase for the blog and ideally be the domain name also.

Under that are 3 sub-niches:-

‘dog food recipes’
‘organic dog food '
‘dog food ingredients’

This mini-site would have a home page, and a page dedicated and optimised for each of the three sub-niches. Of course it would also have a ‘contact’ and an ‘information’ page.
The home page should be a ‘welcome and a general description of ‘Making dog food’.

On the sub-niche pages I might do a review of 3 – 4 products satisfying the needs of the relevant sub-niche, with links to each merchant’s page. All pages are optimised for their relevant two word keyword phrase.

Keep on drilling down for more sub categories such as ‘dog food recipes for puppies'
‘dog food recipes’ for over weight dogs' .

You hear it all the time: content is king. This is how you add content and at the same time optimize your blog using your niche long tail key word phrase and sub-niche key words.